For the new “Magma” collection by Etro, conceived by Art Director Marco De Vincenzo, Numero Cromatico presents during Milan Fashion Week the work Take me into your dreams, among your darkest thoughts. The piece, composed of more than 120,000 tiles, features 120 ambiguous anthropomorphic silhouettes. 

Afterward, Numero Cromatico transformed the windows and spaces of 30 brand stores around the world into genuine art installations. At the center of each setup are modular elements from Take me into your dreams, among your darkest thoughts. Each store contains a portion of the main piece, thus becoming part of a globally distributed artwork. The project also included the creation of unique wallpaper designs, each developed in relation to the specific store.

Locations include: Saudi Arabia, Azerbaijan, Bahrain, Berlino, Beverly Hills, China, Korea, Dubai, Giappone, Kazakhstan, London, Madrid, Milan, New York, Paris, Qatar, Russia, Singapore, Tokyo, Vienna, Verona.