HOW THE EXHIBITION CONTEXT CHANGES OUR PERCEPTION OF AI

Neuroaesthetic experiment at Crypta Balbi | Museo Nazionale Romano during the exhibition Eternal struggle of my desire

2022/2023
Museo Nazionale Romano, Crypta Balbi, Roma

DATE — 2022/2023

LOCATION — Museo Nazionale Romano, Crypta Balbi, Roma

With the scientific collaboration of BrainSigns

We know that aesthetic experience is influenced by different factors, ranging from the formal characteristics of an artwork to cultural beliefs, from the information we have about the artwork to the context in which it is observed.
Recent evidence, from our own as well as other research groups in neuroaesthetics, has shown the existence of a negative bias towards artificial intelligence (AI) that create works of art.
In fact, data show that we tend to judge an artwork that we know has been created by AI as less pleasant than one created by a human artist. 

In the context of the exhibition Eternal struggle of my desire (2022-2023) at Museo Nazionale Romano | Crypta Balbi, we asked whether the context in which the artwork is exhibited can in turn influence our judgement of an artwork created by an AI or a human artist. In particular, we compared neurophysiological, brain and physical responses, and eye movements, with the explicit evaluations of pleasantness provided by the participants in the experiment. The results of this experiment are currently being analysed.

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