Videocittà – Next Stop is the exhibition curated by Barbara Martusciello that included the artists Simone Marini, Nordine Sajot, Alessandro Valeri and Numero Cromatico in a confrontation specifically conceived and designed for the spaces of the disused areas of the former barracks in via Guido Reni – today called Divisione GuidoReni – with a collateral event within Video Città – Immagini in movimento, Roma. 

On the occasion of the exhibition, Numero Cromatico presented for the first time the work È per te il nostro boato (2018): a large-scale PVC stadium banner, 1,9 metre high and 60 metres long, bearing a verse made up of two sentences usually pronounced by sport supporters: “È per te il nostro boato / al di là del risultato” [For you is our roar / no matter the outcome]. 

Although coming from the popular world, the verse takes up a brand new position within the art context. It is a statement providing the public with several possibilities for interpretation. Owing to its big size, the banner makes for a scenic space – one to be explored and experienced by the spectator. 

The artwork is part of the New-tze-bao series (2018–ongoing).

The project aims to bring together popular culture and the artistic contemporary culture. It does so along two trajectories: by introducing common sayings, clichés, and statements coming from popular culture, through the artistic device, into the art context and museum environment, and by placing all of the above, including the many artistic manifestos, in the popular context. 

Such an operation comes into being by employing different media among which are banners, scarves, flags, wall paintings, tazebao, editorial projects, etc. These are charged with diverse contents varying in terms of places and modalities in which they are presented, so as to increase the degree of ambiguity and the possibilities for interpretation by the public.